Wednesday, May 16, 2012

Mobile Barcode Postage Discount

You may remember, last summer the USPS offered a postage discount if you included a mobile barcode (QR code) on your direct mail piece. Well, the USPS has decided to bring this program back for the summer of 2012 (July 1 – August 31, 2012).

Click here if you would like all the details, but for your convenience, here are the main facts you need to know:

  • Qualifying mailings may receive an upfront 2% discount off eligible postage.
  •  Qualifying mailings are presorted and automation mailings of First-Class Mail cards, letters, and flats and Standard Mail (including Nonprofit Standard Mail) letters and flats with a mobile barcode inside or on the mailpiece.

  • The mobile barcode must lead the recipient of the mailpiece either to a webpage that allows the recipient to purchase a product or service on a mobile device, or to a personalized URL, which leads to a web page that is unique to an individual recipient.
     
  • Participation requires electronic documentation.
Professional Print & Mail can help with your entire direct mail campaign including adding QR codes that are integrated with personalized URLs. For more information or to get started on a direct mail campaign give us a call at 559/237-7468, or email info@PrintFresno.com.