3 Simple Facts about Direct Mail & Growing Your Business

Almost every day, every customer you have and want goes to the mailbox. They look for bills that have to be paid, letters from kids at school, and news & information. Additionally, people want products, services and ideas that can make their lives better. Direct Mail can actually help them decide to get those products, services and ideas from you.

1. Direct Mail can help any kind of business grow. If you can write a letter, you can build your business. You can drive traffic to your store, find clients for a service, get people excited about a new product, and even make your existing customers more loyal – all through the use of direct mail.
2. Direct Mail is Flexible. There is practically no limit to how direct mail can be used. You can send a simple postcard, letter or brochure. Or you can add unusual promotional items or samples to an envelope for more impact. The mail lets you control the timing of your message. Mail also allows you to address a customer’s specific needs.
3. Direct Mail Works. With direct mail you can create a highly personalized, relevant presentation for your customers using Variable Data or even a fully integrated campaign. Better yet, you can measure the results of every mailing you send out. As you develop a better understanding of what works and what doesn’t for your business, you can make adjustments to future mailings.