5 W’s of Getting Your Message Out

Who should you mail to? Mail to people with whom you do business. Mail to people with whom you would like to do business. Buy a list of potential customers and mail to them. Don’t be shy – you’re trying to let the world (or at least your corner of it) know your great offer.

What should you mail? Direct mail is flexible. Send letters, postcards, self-mailing brochures – whatever you think fits your business, your product or service, and your offer.

When should you mail? Anytime you have news or an event. The key is to mail frequently and consistently – this will build brand recognition.

Where do you send mail? Again, send your mail to everyone who can do business with you. Take a look at your existing customers and find others who are just like them.

Why send mail? Direct mail is personal – it’s measurable – and if done correctly, it works!