Study Shows Continued Dramatic Growth in Personalized Mail

There’s nothing necessarily wrong with addressing your direct mail to “Occupant,” but a recent study of mail trends conducted by DirectMarketingIQ uncovers the skyrocketing appeal of personalized mail. In 2009, 28 percent of mail pieces were personalized. In 2010, that figure jumped to 34 percent, marking a 21-percent increase. But last year, personalization saw even bigger increases. Overall, the 2011 numbers represented a 46-percent leap from 2009.

SOURCE: Deliver Magazine, May 2012