5 Ways to Utilize QR Codes in Direct Marketing

1. The journey to your message or offer just got shorter. With QR Codes, prospects no longer have to write down or type a lengthy URL – all they need to do is point their camera and scan – your message is literally in their hands.
2. Response tracking. Like pURLs (personalized URLs), QR Codes are great for tracking a host of valuable information, such as identifying what offers are working and who is responding. These are particularly helpful when testing.
3. Reach new customers. The WOW factor of QR Codes can create a high pass-along rate with existing recipients.
4. Say more with less. Keep your direct mail message short and sweet. QR Codes can point the recipient to additional information on a website.
5. Immediate conversion. Direct recipients to a URL that has a special offer, a coupon, or a survey, instantly.