Creating a Successful Mailing List

If you can find one great customer, you can find thousands.

At this very moment, there may be hundreds or even thousands of people or businesses who are ready to buy what you have to sell. You can advertise on television, radio or in the newspaper, but you will spend a lot of money reaching people who have no use for your product or service.

A good mailing list, on the other hand, lets you pinpoint just the kind of person or business that is most likely to buy from you. Then you can mail them relevant and important messages.

Here is how to select a list to meet your needs.

1. Identify your best customers. A mailing list works best when you mail to people who are like your best customers. Before purchasing a list, take a look at your existing customers. Look for customers who bought from you most recently, most often, and who spend the most money.


2. Understand your “model” customer. Now that you’ve identified your best customers, you need to find out what they have in common with each other. This may be as simple as they are all in approximately the same geographic area. If you sell to businesses, your best customers may all be from the same industry.


3. Find more “model” customers. Once you know the people you want to mail to, you can most likely find a mailing list to reach them. There are thousands of lists available.

Choosing the right mailing list is one of the most important factors in the success of any direct mail program. Taking time to select the right list for your business will pay for itself many times over. Let the experts at Professional Print & Mail help.