5 Quick Direct Mail Tips

When you're in the middle of producing a direct mail campaign, it’s easy to overlook some of the basic elements that are necessary for it to be successful. Keep these five quick tips close when preparing a direct mail campaign.

1. Select the Right List. The list is the single most important element in a direct mail campaign. A poorly designed mail piece sent to a good list can make money, but even the most brilliant mail sent to a bad list will most likely fail.
2. Update Your List. According to NCOALink, at least 15% of the average list becomes outdated every year.
3. Be Bold. Choose a clear, bold headline and a color that pops for your mail piece to stand out from the rest of the mail.
4. Have a Clear Call to Action. One of biggest mistakes is burying (or not including) a call to action. Tell your prospect exactly what you want him to do.
5. Be Consistent. Hit your prospects with different communications about the same product/service, or with different products with the same look or feel, or both. This sort of persistence reinforces your presence and adds credibility to your brand.