Monday, July 12, 2010

Should I Mail it?

There are many ways to promote your products or services. Research consistently proves that one of the best ways to get your message into the hands of your audience is to mail it. With direct mail, your message reaches your customers’ home or office in a non-intrusive way where they are free to browse it at their leisure.

So how do we get these printed products where they need to go?

Start with a database of names and addresses. Professional Print & Mail can work with your database, or we can help you buy a list that will best reach your target audience. We then run this data through “cleanser” software that will validate and certify the addresses to make sure that the piece will be going to a real address with a real recipient. We also update the list by performing a “move update”, which brings your data current with change of address notices that have been submitted to the US Postal System.

To get the best possible postage rates, we sort the addresses and take advantage of mail “automation” by adding a bar code to the mail piece. The less work the post office has to do, the less expensive your mailing becomes.

Once the data is perfected, we run the printed mail piece through our high-speed addressing machine, which utilizes the latest in inkjet technology to print addresses, bar codes, and endorsements onto it. The mail pieces are then correctly bundled, labeled, and entered into the mail stream.

The direct mail experts at Professional Print & Mail will work with you, from start to finish, to make sure that your direct mail projects meet your marketing objectives as well as minimize your costs by complying with the countless and ever-changing postal regulations.

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